AI-powered website builders are becoming more popular every day. With platforms like Squarespace now offering AI-generated layouts and content, it’s easy to wonder whether hiring a web designer is still worth it.

For our recent project with GOMPH CPA, we created their logo, and built their new website on Squarespace, just as requested. While the platform offers built-in AI tools to help users create a website quickly, we intentionally chose not to rely on them during the design process.

Instead, we created a website tailored specifically to the firm’s goals, audience, and services. Every page was thoughtfully planned to provide a professional experience, intuitive navigation, and content that clearly communicates the value GOMPH CPA brings to its clients.

AI Website Builder is a Great Tool, But It’s Not the Whole Solution

There’s no denying that AI has changed the way websites can be built. It can generate layouts, suggest copy, and help users get a site online in a fraction of the time.

However, AI doesn’t understand your business the way a designer does.

It can’t ask questions about your goals, identify what sets your company apart, or create a strategy that guides visitors toward becoming customers. It also lacks the ability to make thoughtful design decisions that balance branding, usability, accessibility, and long-term SEO.

The Value of Working with a Professional

At GenR8 Marketing, we believe AI is an incredible tool when used correctly. We use it to support our workflow where it adds value, but we never let it replace strategy or creativity.

Building a website is more than arranging text and images on a page. It’s about creating an online experience that reflects your business, builds trust with visitors, and supports your long-term marketing goals.

The finished GOMPH CPA website is proof that even when using an AI-enabled platform like Squarespace, the human element still makes all the difference.

Looking to Hire a Web Developer?

Whether you’re building a brand-new website or refreshing an existing one, combining modern technology with thoughtful design will always produce the strongest results. Reach out today!