Marketing is Evolving
Okay, so perhaps this isn’t breaking news. However, marketing was, is, and will always be evolving. We can’t reiterate this point enough and it was certainly on the move throughout 2021 and moving into 2022. Here are a few considerations and points we’ve been keeping an eye on:
Need to play some catch-up? No worries, we can help. Reach Out today!
Breaking Down Video Editing
Ever been curious about video editing and what goes into the process? Kaitlin is here to fill you in! Click the image below to watch her tutorial on Facebook.
Does Your Website Make The Cut?
EVERY business needs a great website. Websites are powerful digital resources and the backbone of the internet. Think of your website as a 24/7 salesman. When you consider that customers use the internet at all hours of the day, it should be considered your most powerful asset. Current and potential customers use websites to research, shop, explore and validate a business. The best websites are responsive, engaging, and user-friendly. Having a strong website presence will boost your business’s credibility and help build a loyal customer base in addition to aiding in your search engine optimization (SEO) results.
Google is the most significant engine of the internet, and it is ever-changing. Have you checked to see if your website is up-to-date, relevant, compliant, and optimized, lately? If not, you probably should, and below are some specific points to pay attention to.
Update Your Content Regularly
Have you ever visited a business’s website only to find that the information you read is outdated or no longer applies? Have you updated any of the content on your website since it went live? Assuming it’s not brand new, not updating your website regularly can lower your Google score. Google scores are used to determine what businesses to present to users searching for services or products your company offers and weigh how relevant a site is to a user. If you aren’t regularly feeding Google new content, it will be a knock against your score. So set a reminder, and update that site! It could be as simple as loading new pictures, adding new products or even updating bio sections, or adding a blog.