NE Auto Detail

Case Study On
NE Auto Detail

Obstacle

The Problem

Nebraska Auto Detail came to us without a lead-gen system in place and only a logo for branding. Our challenge was to come up with the most efficient and economical way for them to get leads in the shortest amount of time. GenR8 had three months to get a strategy up and running.

What We Did

Engaging, personalized video content was created to help people get to know Joe better, as the owner and not just his brand.

Our Solution

Google Compliant Website

We created a Google compliant website to help with search ranking, lead generation, education and validation.

Visit Site Now

The Process

Increase Lead Generation

Google AdWords

ay-per-click ads were created to improve search ranking and rise above local competitors.

Social Media Coaching

GenR8 regularly coaches and works with the owner, Joe on content best practices and what’s working to generate leads the best.

Email Marketing

The Newsletter

A monthly newsletter is created to support lead-gen and stay front-of-mind to customers.

Outcome

The Final Results

Nebraska Auto Detail has been getting leads every week and the business has been growing rapidly. The on-going inquiries and leads have made them busier than ever!

ComPro

Case Study On ComPro

Obstacles

The Problem

After working with ComPro for seven years, it was time for a brand and website facelift!

1

Rebranding Strategy

We created a new strategy and approach revolving around the tagline, “Helping You Connect The Dots”., to make insurance process easier for everyone. We created a new analysis of their target markets and assessed their goals and evolution. The goal was to not only market their brand, but also individual sales team and market segments.

2

Logo Creation

A new, simplified logo, themed after “connecting the dots” related to the new branding strategy was created, with distinctive colors playing off of their very products and market segments.

Steps Taken

What We Did

3

Video Productions

Playing off of the refreshed strategy, GenR8 created new video content for the website messaging, social media and its segmented audiences that would help educate and navigate the health insurance services ComPro offers. From various fun and carefree to focused and targeted, these ongoing videos help to inform and cement ComPro’s industry expertise and approachable brand for consumers.

4

Fun with Health Insurance

The “Fun with Health Insurance” series began in February 2018, and is inspired by the Big Bang Theory TV show. Brian Northup and Colby McPike are co-hosts of the series, aiming to prove that with ComPro, health insurance is not as complicated as it is believed to be. Watch the series here.

5

The Fireside Chat

Medicare is confusing, especially when you turn 65 and begin using Medicare. The terminology is different; there are important deadlines you need to understand; and you have to make choices when you first enroll in Medicare that impact your healthcare, potentially for the rest of your life. Chris’s Fireside Chat Series “Medicare Simplified” helps you connect the dots of Medicare.

Our Solution

Google Compliant Website

We gave them a website revamp, and implemented our new “Helping You Connect The Dots” strategy, that emphasized on not only the owners, but also the staff members. They each had their own video and profiles.

Visit Site Now

Assets

Print Materials

We designed promotional print material for ComPro to market their new brand, and to assure consistency. The print materials we designed include rack cards, business cards, notepads, postcards, and also promotional items such as tumblers and pens.

Paul Daniels Interiors

Case Study On
Paul Daniels Interiors

Obstacle

The Problem

Paul Daniels had a website that was ineffective at obtaining new leads. They had low brand and marketing visibility with nothing measurable from an advertising aspect documented. They also had irregular social media presence.

What We Did

Regularly produced video content to post across marketing platforms.

Our Solution

Google Compliant Website

We created a Google compliant website to help with search ranking, lead generation, education and validation.

Visit Site Now

The Process

Increase Lead Generation

  • Creation & implementation of Digital Marketing strategy.
  • Rolled out social media, AdWords, and e-mail marketing strategy.
  • Quarterly analysis of Analytics and marketing data for effectiveness and adjustments, as needed.

Outcome

The Final Results

30% increase, thus far in website traffic

2,000+ page views in less than 3 months

25% increase in organic website traffic

2.5 pages a visit spending 1.5 minutes on the site on average

Increased, walk-in showroom traffic